The StoryUp Map walks you through the simple (but oh-so-important) steps for starting your story. Your objective, your audience, your key messages and more. When you take the time to consider them, it makes crafting your story so much easier.

I’ve been on the receiving end of thousands of pitches - from politicians, charities, universities, community groups, festival committees, sporting clubs, PR agencies and more. I know what a journalist looks for in a story - and how you can convince them yours is worth their time.

Here are the six common mistakes I’ve seen people make when sending a media release - and how you can avoid them.

In this article, I explore three simple interview skills, and how they can help you earn your reputation as a reliable and valuable interviewee.